The people behind the practice.
Human Sense Group was founded and is directed by practitioners who have held the roles they now advise on. We start with our founder.
Arsen Hoxha
Founder
Technology and delivery leader with 10+ years driving multi-million-pound digital transformations, platform migrations and product launches across enterprise, public sector and SME environments. Known for bridging commercial, technical and operational priorities to deliver measurable outcomes.
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Operations Director
A senior operator coordinating strategy, delivery and client relationships across the practice to keep engagements running smoothly.
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Business Development Director
A marketing practitioner focused on brand, demand generation and digital distribution across regulated and commercial sectors.
Specialists we draw on for every engagement.
Our core team is complemented by a trusted network of senior practitioners across strategy, marketing, data and delivery.
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Strategy Director
A corporate strategist shaping growth, market entry and portfolio decisions for boards and executive teams.
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Corporate Strategy Lead
Focused on long-range planning, M&A support and competitive positioning across regulated and commercial sectors.
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Transformation Lead
Designs and delivers enterprise-wide transformation programmes, aligning operating models to new strategy.
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Change Management Consultant
Brings structure to people-side change — stakeholder engagement, adoption tracking and workforce transition.
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Marketing Director
Sets the marketing vision and demand engine, balancing brand-building with measurable pipeline contribution.
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Brand Strategist
Develops positioning, narrative and visual identity systems that hold up across markets and channels.
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Content Strategist
Plans and governs content programmes that build authority, support sales and serve audiences across the funnel.
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Digital Marketing Manager
Runs integrated digital campaigns across paid, owned and earned channels with a focus on ROI.
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Performance Marketing Lead
Owns paid media strategy and optimisation across search, social and programmatic to drive qualified demand.
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SEO Specialist
Improves organic visibility through technical, content and authority work aligned to commercial intent.
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CRM & Lifecycle Manager
Designs customer journeys and automation that nurture, retain and grow relationships at scale.
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Communications Lead
Shapes internal and external communications, executive messaging and reputation strategy.
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PR & Media Relations Manager
Builds media relationships and earned coverage that reinforce credibility and market position.
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Creative Director
Directs the creative concept and craft across campaigns, brand and digital experiences.
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Programme Manager
Coordinates portfolios of interdependent projects, dependencies and benefits realisation.
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Project Manager
Delivers scoped initiatives to time, cost and quality across cross-functional teams.
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Business Analyst
Translates business needs into clear requirements, process maps and actionable change specifications.
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Process Improvement Lead
Applies lean and operational excellence methods to remove friction and lift performance.
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Operations Consultant
Reshapes operating models, service delivery and governance to improve efficiency and scalability.
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Data & Analytics Lead
An analytics leader turning operational and customer data into measurable commercial outcomes.
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Delivery Manager
A delivery lead with a track record of multi-regional programmes delivered on time and to scope.
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Financial Analyst
Provides commercial and financial modelling that underpins investment cases and pricing decisions.
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Risk & Compliance Manager
Ensures engagements meet regulatory, data and operational risk requirements across sectors.